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Case Study 01 · Industry Association

Energy NL

Fifty years of energy, one story.

50
years of the province's energy industry

Logo Animation

JAC partners with Energy NL, the province's energy industry association, on brand, content, and digital work, including Energy's Golden Thread, a digital experience marking 50 years of Newfoundland and Labrador's energy industry.

Tell a five-decade industry story in a way that informs the public, gives members something to be proud of, and looks ahead to the energy future.

01
Digital Experience

Interactive timeline and website celebrating 50 years of energy in NL.

02
Social Content Program

Educational facts, member spotlights, and event promotion.

03
Proposals & Presentations

Polished presentation materials for Energy NL initiatives.

04
Member Affinity Program

Brand and digital support offered to Energy NL's member companies.

Key Projects

Three highlights from our work together.

01
Awareness Campaign
Wind at Our Backs

A public awareness campaign positioning Newfoundland and Labrador as a global leader in green energy, with a dedicated website, interactive map of proposed wind and hydrogen sites, and content on the economic opportunity.

Visit site
02
Rebrand & Website
Discover Energy Careers

A rebrand of the Petroleum Industry Human Resources Committee to reflect the broader energy landscape, with a career resource site featuring career paths, a job opportunities map, and a career quiz.

Visit site
03
Digital Experience
50th Anniversary

Energy's Golden Thread: an interactive timeline and digital platform marking 50 years of Newfoundland and Labrador's energy industry, supported by social content for members and the public.

04
Event Video
Annual Member Recognition and Awards

Video content celebrating Energy NL members, including the Industry Achievement Awards and tributes to 30-year members.

Awareness Campaign

Wind at Our Backs

windatourbacks.ca website
Website
windatourbacks.ca
Visit website
Rebrand & Website

Discover Energy Careers

discoverenergycareersnl.ca website
Website
discoverenergycareersnl.ca
Visit website
Digital Experience

50th Anniversary

Confidential · Launching soon

Concepts are under wraps until the official announcement.

01
Discovery

Research into five decades of the province's energy history, with input from Energy NL and its members.

02
Creative Concepts

An anniversary identity and visual direction connecting the industry's past to its future.

03
Interactive Timeline

A digital platform that walks visitors through key milestones, decade by decade.

04
Launch & Social

A content program to roll out the anniversary to members and the public.

Event Video

Annual Member Recognition and Awards

Relevance to OilCo
Deep knowledge of NL's energy sectorPublic-facing industry storytellingDigital and social strategyStakeholder and member communications
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