St. John's International Airport Authority
The first new brand in 27 years.
Brand Launch Video
As Agency of Record for St. John's International Airport Authority, JAC provides ongoing branding, marketing, and passenger communications support. A central achievement of this partnership was the redevelopment and launch of the airport's first new brand in 27 years.
A new airport identity supported by a coordinated visual system and brand standards.
Media relations, public launch events, and brand implementation.
Wayfinding, signage, check-in screens, parking, interactive displays, apparel, and merchandise.
Consistent use through marketing, advertising, and digital communications.
Worked with Vantage Group to incorporate the new brand into airport wayfinding and signage. Extended the identity across terminal and check in screens, parking signs, interactive displays, corporate apparel, and promotional merchandise, creating a consistent passenger experience.